Passion Projects
Driven by a strong passion for graphic design, this page features my personal projects in this area. Though my professional experience is still growing, my enthusiasm fuels my exploration and often leads me to create for the brands and aesthetics I love most.
Take a peek at some of the designs I’ve worked on below.
I hope you enjoy!
Benefit Cosmetics
Inspired by Benefit's playful and solution-oriented brand, this hypothetical design explores a fresh visual approach for a promotional campaign.
The concept leverages bold typography and whimsical illustrations, staying true to the brand's lighthearted spirit while highlighting the product's shade ranges in an engaging way.
SeaVees
Drawing from SeaVees' established brand identity and the classic appeal of their espadrilles, this hypothetical design envisions a new marketing campaign.
Utilizing natural textures, a relaxed color palette, and imagery that aligns with their coastal lifestyle focus, the concept aims to capture the effortless style and comfort associated with the brand.
This concept could be seamlessly leveraged for social media content or even integrated into the website's product photography, enhancing the brand's visual storytelling.
Izze Sparkling Juice
Building upon Izze's vibrant branding and focus on real fruit flavors, this design emphasizes the natural ingredients and refreshing qualities of the drinks through dynamic visuals and a color palette that echoes their existing lively aesthetic.
CorePower Yoga
Inspired directly by the diverse and dynamic poses I experience almost daily at my local CorePower Yoga studio, this animation gracefully flows through a captivating sequence of asanas.
Designed to engage viewers, this piece can be paired with interactive prompts like, "Tell us your favorite pose below!" or an inclusive message such as, "No matter how you flow, we want to flow with you."